Mad Hatter Juice


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We don’t know why California produces so many amazing e-liquid brands. Maybe it’s something in the air. Whatever it is though, we appreciate it. The Golden State has given us some truly incredible flavours and we’re looking forward to a lot more in the future, so it’s always nice to see a new label appear. Mad Hatter Juice is one of the latest additions to the California industry and already looks like being one to watch.

Mad Hatter is a spin-off of NEwhere, a Los Angeles e-cig and liquid brand. NEwhere was set up in 2013 by Jameson Rogers and has already become a multi-million dollar business, but they haven’t lost their original creativity – and Mad Hatter was set up to keep that energy bubbling. With a small but growing range of outstanding dessert liquids we think they’re doing a great job so far. Mad Hatter juices prove that you can take a simple concept and, with top-quality flavourings and some imaginative mixing, turn it into something really special.